ACEIROGA
RE-BRANDING, ILLUSTRATION, MOTION
ACEIROGA is a galician olive oil brand that relies on 4 key concepts: product source of manufacture, artisan production, intense flavor and limited production.
the original concept
We propose a series of illustrations as a visual guide of the brand itself, allowing the public to follow the life journey of the product up to the final item.
The graphic content consists of a static and a moving part, adapting to the different dimensions and synergies of each social network.
Apart from the product itself, we decided to take Aceiroga one step further: from our home, to your kitchen
Based on this principle, the subsequent graphic elements travel back and forth in time.
On one hand, we return to the olive, the raw material, the source from which the oil emanates.
On the other hand, the (non-existent) space is adjusted, referring no longer to nature and the fields, but to the kitchen, the center of the individual's home.
