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"Forn el Morenet" is a small bakery located in Font de la Figuera, Valencia
We redesign their traditional logo, choosing a more minimalistic version of it.
As we wanted to enhance the warmth and care that has defined the store for so many years, we opted for warm tones and a round typography, combining two fonts: Poppins and Instrumental Serif.
One of them simpler, to facilitate legibility in different graphic media, and another cursive and serif, reminiscent of handmade calligraphy.
We also design different applications of the new brand design: on a street sign and on several posters (adaptable for print or digital format)
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