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ANTÍA

Maruxía

SOCIAL MEDIA DESIGN, SOCIAL MEDIA STRATEGY, DATA ANALYSIS

Maruxía was born as a personal project, a visual and communicative proposal for a brand of handmade and sustainable handbags.

maruxia fotos-34.jpg

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3 key concepts:
Sustainability · Transparency · Local identity

PRIMARY COLORS

PANTONE 2716C
#9FAEE5
RGB 160 173 217
CMYK 42 29 0 0

PANTONE 176C
#FFB1BB
RGB 245 175 187
CMYK 0 42 15 0

SECONDARY COLORS

PANTONE 366C
#B7DD79
RGB 182 211 123
CMYK 30 0 64 0

PANTONE 7506C
#EFDBB2
RGB 239 219 178
CMYK 8 14 36 0

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We created the foundations of the visual identity through a series of images that would reflect both the products themselves and the vibes behind them.

FFAS TRES.png

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Antía Piñero-43.jpg

The visual identity strategy is presented in a Corporate & Visual Identity Manual:

We also designed a two-month social media strategy to support the brand and to make sure all the ideas expressed in the manual were being followed over time.

Some of the data we collected:

data maruxia_Mesa de trabajo 1.png

You can discover the full work in the following link

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