PAGO
RE-BRANDING, PRODUCT DESIGN & SOCIAL MEDIA
PAGO is a well known juice brand, which is based in the use of high quality fruits and no preservatives. Born in 1888 it has tons of history and also plays an important role in the memories of Spanish families.
We created the slogan "del campo a casa" (from the field to your home) to highlight their familiar values.
We wanted to give the brand a fresh image, without giving up their traditional and mediterranean essence.
Therefore, we altered the original circle and added two colors: red and green.
Here are some examples of the new product based on mockups. An elongate shape fabricated with aluminium that pop up the colors of the brand.
Alongside the new logo, we created two digital elements that completed this new era of PAGO: a social media grid with two phone-mockups and a shop proposal adapted to different devices.
